Digital Marketing Explained
Digital marketing is a necessary part of doing business in the modern world. By understanding the different types of internet marketing and how they can be used, businesses can create a successful online marketing campaign that will help them reach their target audiences and achieve their goals.
Below are some common terms mentioned when talking about internet marketing services. What better way to make a solid decision for your business then understanding the common terminology used when discussing the complex topic of digital marketing.
SEO – SearchEngine Optimization
PPC – Pay Per Click Advertising
SMM – Social Media Marketing
CMT – Content Marketing
AM – Affiliate Marketing
EM – Email Marketing
SEO is short form for “Search engine optimization”. It is a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other global search engines. The goal of SEO is to increase the quantity and quality of traffic to a site from global search engines like Google, Yahoo! and Bing.
PPC is short form for “Pay-per-click”. It is an advertising model where advertisers only pay when a user clicks on an ad. The advertiser pays the publisher (usually a website owner or a network of websites) after the ads are clicked by visitors.
SMM is short form for “Social media marketing”. It is the process of promoting your product or brand on social media platforms like Facebook, Twitter, LinkedIn, Instagram etc. The goal of SMM is to build relationships with potential and current customers.
CMT is short form for “Content marketing”. It involves creating and sharing high quality content that is relevant to your product or service. The goal of CMT is to build trust and credibility with your customers.
AM is short form for “Affiliate marketing”. It is a type of internet marketing where businesses promote other businesses’ products or services on their own websites. When a customer clicks on one of these links and makes a purchase, the business earns a commission.
EM is short form for “Email marketing”. It is a type of internet marketing where businesses send emails to potential and current customers with information about their products or services. Email marketing can be an effective way to stay in touch with customers and build relationships. However, it can also be spammy if not used properly.
Internet marketing is a necessary part of doing business in the modern world. By understanding the different types of internet marketing and how they can be used, businesses can create a successful online marketing campaign that will help them reach their target audiences and achieve their goals.
SEO, PPC, SMM, CMT, AM and EM are all different types of internet marketing that businesses can use to reach their target audiences. By understanding how these different types of internet marketing work, businesses can create a successful online marketing campaign that will help them reach their goals.
